For many potential customers, your website will act as their first introduction to you & your brand. As such, it must stay true and authentic to the origins of the brand story. This is the first hello, the introduction, and you won't get a second chance at the first impression. With great design, messaging and layout, your consumer will be able to interact with your brand on many different levels. The site will allow you to share your brand story and, important information about your product, and interactive media content that allows customers to see and feel your product visually. It will also serve as a connecting point to your social media initiatives. Your website is your online hub, and stands as one of the most important and powerful tools to connect with your current and future clientele.