THE STORY

We received a call that Pfizer was launching a website for a new initiative called, Vale La Pena. The goal was simple, bring awareness to the public about a rising disease, Pneumococcal Pneumonia, & get the public to get tested. Pfizer really wanted develop the concept around family. Family is something so incredibly close, powerful, & important to all of us. Diseases are a terrible thing that can really rock the foundation of this dynamic. We used this as a vehicle to get families to hold each other accountable, get tested, & take care of lives & families.


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THE EXECUTION

Our team worked closely with The Jeffrey Group in Miami, one of Pfizer's PR Agencies to make sure & deliver the critical message. Through the use of a strong voice over & simple, authentic scenes we were able to create a relatable environment for the viewer. This was the strongest element in achieving our goal of having people get tested for this dangerous & growing disease.