We were recently approached by our good friends at Body & Soul about creating a fun piece set to the backdrop of the highly successful song "Happy" by Pharrell Williams. Being huge fans of the song ourselves, it truly was a no brainer & we couldn't wait to get started. After it was all said and done, along with being tweeted by Mr. Williams himself, we can honestly say it's one of the most fulfilling projects our team has had the pleasure to work on. Pharrell really created something captivating and it definitely uplifted our creative spirits. ENJOY!
Art Basel is an international art festival that takes place in Miami Beach every year. Absolut has always had a major presence at Art Basel since it's inception. A few months before the festival, Absolut approached us with quite an ambitious task, produce daily films of the days events to instantly share with it's followers across all social media platforms. We saw our SAME DAY FILMS as the perfect fit for them.
Special thanks to Glassworks Multimedia for the behind the scenes photographs.
Taking place at the Crush Games of 2012, Atlas Kin tells the story of 3 individuals as they team up to compete in a Crossfit competition. We follow Fernie Alvarez, Alex Cento, & Dennis Diaz as they try and balance their full time jobs, challenges of daily life, & make significant time sacrifices from their families to pursue the goal of winning a competition in this polarizing sport with a huge following & growing popularity.
Directed by Julien Diaz
Produced by Merge Studios
Running Time: 16 Min
Last week, the Merge crew took to the open seas to film Cris Cab’s music video for his new unreleased track, ‘When We Were Young.’ We used the famed Stiltsville area as our set for what will be Cris’ most provocative vid yet.
See for yourself here in these behind-the-scenes photos, and stay tuned for the world premiere coming video soon.