When Cris Cab's marketing came to us, the goal for this video was simple. Share the Miami lifestyle with the rest of the world. This was important in establishing Cris' style & brand but also making an impact with Cris' first single. One thing that is unique to Miami is the ability, as young adults, to go out & party on boats. This unique aspect of our daily lives was a focus for the video. We wanted to share our Miami to the world.