At Merge, we've noticed that many of our clients benefit from immediate exposure of their events, especially in this ever evolving social media landscape. How quickly could we turn around a high quality film with a meaningful narrative to our clients. Here is where Absolut came into the picture.
Art Basel is an international art festival that takes place in Miami Beach every year. Absolut has always had a major presence at Art Basel since it's inception. A few months before the festival, Absolut approached us with quite an ambitious task, produce daily films of the days events to instantly share with it's followers across all social media platforms. We saw our SAME DAY FILMS as the perfect fit for them.